August: New Month, New Goals
My good friend said the other day she feels like the last 4 months lasted the space of a week, and I'm sure lots of you feel the exact same way. Lockdown was a strange experience, to say the least!
Yet time doesn't stand still and here we are starting another new month. We're one step closer to Christmas (I know, I know, how dare I mention the 'C' word), but when you're in marketing your daily life is spent thinking a couple of months ahead. Social media, website content, seasonal campaigns; everything needs to be planned in advance or you'll fall behind in your sales and behind your competitors.
Now is the best time to plan your Autumn/Winter campaigns, or if you really can't think that far ahead, at least plan until the end of August. I'm not a huge fan of 'awareness days', but I put together a small list of upcoming ones that might inspire you for content ideas. Some of them are also a great excuse to drink more prosecco or eat more cake:
6th August - Cycle to Work Day
8th August - International Cat Day
10th August - Afternoon Tea Week
13th August - National Prosecco Day
19th August - World Photo Day
At the start of every month I also like to look back on what I've achieved the month before, and write down 3 goals (big or small) that I can work towards.
In July I officially branded and launched my freelance business, even though I'd already been running for 3 years! I helped my very good friend take the plunge and launch her own brownie business. I also gained a new client who has lots of exciting plans ahead, and I get to be involved which is very exciting.
3 things I want to achieve this month are:
Increase my social followers on Facebook and Instagram
Post social content every day
Increase my website visits by 50%
Big or small, a goal is a goal and I'm going to be working towards these 3 in the coming weeks.
What about you?